Ad Hawk Committee

What can you do when you see advertising that just doesn't seem right? The BBB's Ad Hawk Committee is the place consumers can go to report advertising that is misleading, confusing or just plain out of bounds.

- An Ad Hawk can be a person who volunteers to monitor advertising and report questionable claims to the Better Business Bureau.

- An Ad Hawk can be a person who sees even just one advertisement they feel is misleading or confusing.

- An Ad Hawk can be a business owner who sees a competitor's ad that just isn't right.

- An Ad Hawk observes television, radio, Internet, newspaper, outdoor and direct mail advertising in their community.

Advertisements that seem suspicious or too good to be true are often in violation of ethical advertising codes. Ad Hawks aid the BBB in helping businesses create a safe marketplace for everyone.

Participation in the BBB's Ad Hawk Committee can be as much or as little as each individual is willing to do. Volunteers can report as they find the ads. There is no requirement or commitment to contact the Ad Hawk Committee a specific number of times.

All fields marked with an asterisk (*) are required:

Basic Information

Ad Hawk Name*:

E-mail*:

Advertiser/Company Name*:

Address:

Phone Number:

Date of Advertisement*:

Where was the Ad noticed?* (Select one)

TV station
Station:
Approximate Time:
Radio Station
Station:
Approximate Time:
Cable/Satellite Station
Station:
Approximate Time:
Newspaper or mailer
Newspaper or Mailer Name:
Page Number:
Website
Site Name:
Web Address/URL:
Copy Available?	Yes No

What was the take-away from the advertised offer or claims?

What did the ad say that was confusing or misleading?

Press the Submit button, otherwise, you may press the Cancel button.

** The BBB reserves the right to determine the magnitude or severity of the ad claims and the BBB's response to this submission. We may contact you for additional information. The BBB will not inform the business of your identity; we will explain this issue was brought to our attention by volunteer participants in the Ad Hawk Program. You will not be informed of the outcome of the BBB's work, but may see the resulting change in advertisements. **