Ad Hawk

What can you do when you see advertising that just doesn't seem right? The BBB created Ad Hawks for consumers to report advertising that seems to be misleading, confusing or just plain out of bounds.

- An Ad Hawk can be a person who volunteers to monitor advertising and report questionable claims to the Better Business Bureau.

- An Ad Hawk can be a person who sees even just one advertisement they feel is misleading or confusing.

- An Ad Hawk can be a business owner who sees a competitor's ad that just isn't right.

- An Ad Hawk observes television, radio, Internet, newspaper, outdoor and direct mail advertising in their community.

Advertisements that seem suspicious or too good to be true are often in violation of ethical advertising codes. Ad Hawks aid the BBB in helping businesses create a safe marketplace for everyone.

Participation as a BBB Ad Hawk can be as often as each individual is willing to do. Volunteers can report as they find the ads. There is no requirement or commitment to volunteer as an Ad Hawk for a specific length of time.

All fields marked with an asterisk (*) are required:
Basic Information
Ad Hawk Name*:
Advertiser/Company Name*:
Phone Number:
Date of Advertisement*:
Where was the Ad noticed?* (Select one)
TV station
Approximate Time:
Radio Station
Approximate Time:
Cable/Satellite Station
Approximate Time:
Newspaper or mailer
Newspaper or Mailer Name:
Page Number:
Site Name:
Web Address/URL:
Copy Available?
What was the take-away from the advertised offer or claims?
What did the ad say that was confusing or misleading?

Press the Submit button, otherwise, you may press the Cancel button.

** The BBB reserves the right to determine the magnitude or severity of the ad claims and the BBB's response to this submission. We may contact you for additional information. The BBB will not inform the business of your identity; we will explain this issue was brought to our attention by volunteer participants in the Ad Hawk Program. You will not be informed of the outcome of the BBB's work, but may see the resulting change in advertisements. **


What is a BBB Business Review?

We offer free reviews on businesses that include background, licensing, consumer experience and other information such as governmental actions that is known to BBB. These reviews are provided for businesses that are BBB accredited and also for businesses that are not BBB accredited.


BBB Reporting Policy

As a matter of policy, BBB does not endorse any product, service or business.

BBB Business Reviews are provided solely to assist you in exercising your own best judgment. Information in this BBB Business Review is believed reliable but not guaranteed as to accuracy.

BBB Business Reviews generally cover a three-year reporting period. BBB Business Reviews are subject to change at any time.